SEO, from the term Search Engine Optimization, refers to the optimization of a website for search engine results. Simply put, the better a website’s SEO is, the higher it will rank in Google’s results. Besides, the first results are the ones that receive the most traffic.
Speaking in percentages, about 70% of internet users visit the results that are in the top 3 positions on Google. Only 30% continue to the following first page results on Google. Not to even mention how many decide to visit the 2nd page as well. Besides, it is no coincidence that there is a phrase circulating abroad which says that if you want to hide a business, list it on the second page of Google.